The need for interventions located in different cultural contexts led to the development of the Universidad del Desarrollo del Estado de Puebla (UNIDES) Campus Yaonáhuac to implement a socio-educational project with the objective to know about the social reality of the Campus, their needs and resources, evaluation of this project allowed us to know the impacts. From a qualitative perspective, a Sociocultural Animation project was implemented, based on analysis techniques of reality: meetings, brainstorming and document analysis. The working group consisted of 16 undergraduates enrolled in psychology undergraduate from 2007 at the UNIDES; the process was conducted in four stages: Reality Analysis, Planning, Implementation and Participatory Evaluation. The main results identified the need to work on improving the academic background of the Working Group for actions that were implemented for the mobilization of consciousness, the rise of organized participation in academic activities and the impact of the ASC in a group itself. Some of the errors of implementation are highlighted to take them into account in subsequent development projects. Interest of students and faculty to address issues under the same consistent methodology to different curricula, was detected. The ASC move consciences, people and institutions, then, it is generative and performative -Transformer- a society characterized by stiffness and dichotomy. Methodology of the ASC as a highly efficient tool in higher education framed by the Social Pedagogy is proposed.
Cultural Diversity; Socio-cultural Animation; Mobilization of Consciousness; Performativity; Higher Education